Proposal 10

Encourage direct government investment in design innovation.

There are many different types of innovations in business and social finance, process, product and service offerings, and delivery.  The U.S. government has offered direct investment in the financial sector in hopes that it will reinvest that money in America’s product and service industries. Yet, that seems to not be enough.

The success of products such as the iPod, an MP3 player only differentiated from its competitors by its innovative product and interaction design, shows that the U.S. maintains its competitive edge through design. While the iPod is assembled in China, it is “Designed by Apple in California.”

As part of the proposed economic-stimulus program, the government intends to build roads, schools, green industries, and other infrastructure. These all start as designs. The direct government investment in design innovation would ensure that these projects are designed to perform innovatively to address America’s economic challenges.

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The new Congress and Obama Administration should act immediately on these proposals. The U.S. National Design Policy Initiative and the Redesigning America's Future: ten policy proposals will help move our country forward in an efficient, positive, and inclusive manner.

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