Proposal 06

Commission a report to measure and document design’s contribution to the U.S. economy.

The design industries – architectural services, landscape architectural services, interior design, graphic design, industrial design, custom computer programming (including interaction design), computer systems design, advertising agencies, commercial photography* – generate $251 billion U.S. dollars in estimated revenue for taxable employer firms and represent 15% of all professional, scientific, and technical services small business firms.

Yet, the question remains of what is design’s full contribution to the U.S. economy and how can it be increased.

Similar to the United Kingdom’s Cox Review, the commissioning of a report to accurately measure design’s contribution to the U.S. economy would establish the baseline metrics of design’s support of the United States’ economic competitiveness. 

*NAICS 54131, 54132, 54141, 54142, 54143, 54149, 541512, 54181, 541922

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