Summit 09 Outcomes and thank you's

We want to thank everyone for an inspiring Summit yesterday. Particular thanks goes to:

• ASID for hosting us.
• SEGD and IIDA for feeding us.
• Under Secretary Kappos and Brian Hanlon of USPTO for sharing with us their messages on how the design community can deepen our relationship with them and the issues of protecting intellectual property.
• Maurice Cox for coming to observe, but then participating actively.
• Sarah, Christine, Carlee, and Catie for helping to facilitate.
• Julie Lasky of Change Observer for being our interactive connection to the over 200 individuals who watched and tweeted the Summit via Ustream.tv.

The objectives of the Summit were to:

1. Develop the 2010 strategic priorities for the U.S. National Design Policy Initiative (check)
2. Finalize membership of an “American Design Council” (uncheck, too be completed)
3. Gain a sense of the priorities for design from the Department of Commerce, USPTO (check)
4. Engage the wider design community in national design policy decision making (Check, through the ustream.tv which worked well enough to know we can optimize it for other events)
5. Develop a set of case studies that demonstrate the value of design for publication (check through the sharing, but see below for follow up)

We were successful on all accounts except for number 2, finalize membership of an ADC. Out of the afternoon discussions, three 2010 strategic priorities were set for the U.S. National Design Policy Initiative:

#1 Introduce into K-12 educational curriculum learning modules on design creativity and innovation.

This was the top priority proposal from the wider design community gaining 23% of the 324 votes. There is also a lot of synergy in this area with the work of the Cooper Hewitt National Design Museum, led by Caroline Payson; the Association of Architecture Organizations' A+DEN (Architecture + Design Education Network) which includes AIA, AAF, and Chicago Arch. Foundation; initiatives in AIGA Design Educators Community, and many other initiatives in which the design communities can all work together.

#2 Preparing and publishing cases studies/examples of design's social, economic, and environmental positive impact.

The most inspiring aspect of the day was hearing all of the case studies of the projects that the design community are doing that provide social, economic, and environmental positive impact. The next step is to turn these into a series of publications (print, web, and maybe multimedia) that can use to demonstrate the value of design.

#3 "Round tables" with the design community, government agencies, and stakeholders.

This project is the response to the inherent challenge of the group, which Maurice Cox of the NEA highlighted, our collective mandate in much broader than the various streams of high priority policy conversations happening in D.C., of which design should be a participant. It is proposed that we hold four "round tables" on the topics of (1) Health and Wellness Care, (2) Sustainable Living, (3) Innovation and Entrepreneurship, and (4) Education for the 21st Century. Each "round table" would be curated by a host organization/s, but be required to have a committee consisting of, at the minimum, three professional design organizations, one design education institution, one government agency, and one outside stakeholder group.

To save on resources, the idea would be to build upon existing events and activities. For example, if AIA is already holding a health forum in the Spring, perhaps they can open up participation to other organizations who have health-related design projects and stakeholders. Or AIGA could host the "round table" on Innovation and Entrepreneurship during the "design week" of their 2010 GAIN: Design and Business Conference.

Overall, it was heartening to see all of the amazing activities in which the design community is engaged and the potential for synergy and collaboration going forward. We look forward to the wider design communities support on moving these strategic initiatives from concept to reality in 2010. 

Pictures, Under Secretary Kappos' welcome video, and other materials from the Summit will be available in a couple of days, once we all get some much needed rest.

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