The U.S. National Design Policy Initiative advocates for a governmental plan of action to support design in service of U.S. economic competitiveness and democratic governance.

The U.S. design communities seek to enable through a U.S. national design policy:

- design promotion to boost the demand for American goods and services,

- innovation policy to protect American intellectual property and support the People’s entrepreneurial spirit,

- design standards to guarantee inclusion, sustainability, safety, and quality in the experiences of the human remade world; and

- policy as designed to address design’s role in making American democratic values tangible to the People.